Layar - Augmented Reality browser

Layar is a Dutch company based in Amsterdam, founded in 2009 by Raimo van der Klein, Claire Boonstra and Maarten Lens-FitzGerald. They have created a mobile browser called Layar. The browser allows users to find various items based upon augmented reality technology.

Layar specializes in mobile augmented reality - the most popular medium through which the average person interacts with AR content. The mobile AR world consists largely of two different types of experiences: geolocation- and vision-based augmented reality.

Geolocation-based AR uses GPS, compass and other sensors in a user’s mobile phone to provide a “heads-up” display of various geolocated points-of-interest. Vision-based AR uses many of these same sensors to virtually display digital content in context with real-world objects - like magazines, postcards or product packaging - by tracking the visual features of these objects (Layar, 2012).

Keywords: Augmented Reality browser Geolocation Mobile apps

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